Career Change That Actually Works:

Step One of the Better Transformations 6R Method™ – Release the Old Story

Featuring Lara Azcona

Job Seeker Learning Series Part 1 of 6

April 27, 2026 | 5:30 - 6:30 PM CT | Virtual attendance only

Free for Chapter Members, $10 for Guests

Session Description

Most mid career professionals try to change fields with the same “numbers game” tactics they used years ago—and then wonder why nothing is working. In this kickoff session, Lara introduces the Better Transformations 6R Method™ and explains why applications vanish into the black hole when you’re changing roles or industries. You’ll focus on Release the old story: unpacking burnout, layoffs, toxic cultures, and identity loss so you’re not dragging yesterday’s story into every conversation. You’ll leave with a new way to think about your search, a clear map of the six Rs, and a simple filter to notice when the old story is running the show.

About the Speaker 

Lara Azcona - Career-Change Strategist

Lara Azcona, MBA, is a career‑change strategist and ATD Certified Coach who helps serious professionals move into new roles and industries faster and with far less guesswork. She has coached and reviewed résumés and LinkedIn profiles for hundreds of job seekers, served on the Career Solutions leadership and résumé review teams, and led multiple career‑transition programs for ATD chapters.

Through her company, Better Transformations, she uses structured packages that blend job‑target clarity, résumé and LinkedIn strategy, networking practice, and long‑term visibility planning so clients have a clear roadmap instead of trial‑and‑error applications. She brings the same evidence‑based tools she uses in large‑scale organizational change into individual careers, turning overwhelming transitions into a step‑by‑step process professionals can trust.

Connect with Lara on LinkedIn or at bettertransformations.com.

Meeting Agenda

5:25 pm - Log In

5:30 pm - 6:30 pm CT - Speaker Presentation + Q&A

All online reservations are OPEN the day of the meeting.

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How can this session help enhance your professional development?

This session will provide actionable insights from the Capability Model, showing you how to develop key skills and strategies, such as:

Personal: Lifelong Learning; Emotional Intelligence & Decision Making Professional: Career & Leadership Development; Evaluating Impact Organizational: Talent Strategy & Management