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Route Your Next Direction:
Choose a Target Role That Actually Fits

Featuring Lara Azcona
Job Seeker Learning Series Part 2 of 6
May 18, 2026 | 5:30 - 6:30 PM CT | Virtual attendance only
Free for Chapter Members, $10 for Guests
Session Description
If your search lives in twenty open browser tabs and a pile of “maybe” job descriptions, clarity—not effort—is the missing piece. In this session, you’ll work through strengths, values, and purpose to understand what you really bring to the table, then connect that to real world roles instead of vague ideas. Lara will guide you through reviewing where you’ve been, spotting patterns in what energizes or drains you, and routing your next direction into one or two realistic, values aligned target roles. You’ll also see how your timing and financial reality shape the route you choose so you can stop guessing and focus your energy.
About the Speaker
Lara Azcona - Career-Change Strategist

Lara Azcona, MBA, is a career‑change strategist and ATD Certified Coach who helps serious professionals move into new roles and industries faster and with far less guesswork. She has coached and reviewed résumés and LinkedIn profiles for hundreds of job seekers, served on the Career Solutions leadership and résumé review teams, and led multiple career‑transition programs for ATD chapters.
Through her company, Better Transformations, she uses structured packages that blend job‑target clarity, résumé and LinkedIn strategy, networking practice, and long‑term visibility planning so clients have a clear roadmap instead of trial‑and‑error applications. She brings the same evidence‑based tools she uses in large‑scale organizational change into individual careers, turning overwhelming transitions into a step‑by‑step process professionals can trust.
Connect with Lara on LinkedIn or at bettertransformations.com.
Meeting Agenda
5:25 pm - Log In
5:30 pm - 6:30 pm CT - Speaker Presentation + Q&A
All online reservations are OPEN the day of the meeting.
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How can this session help enhance your professional development?
This session will provide actionable insights from the Capability Model, showing you how to develop key skills and strategies, such as:
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Personal: Emotional Intelligence & Decision Making
Professional: Career & Leadership Development
Organizational: Talent Strategy & Management
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